Ad Council: American Dreams

The Ad Council launched the latest effort in its Emmy-Award-winning Love Has No Labels campaign to raise awareness of the ongoing discrimination faced by LGBTQ+ people and to remind audiences how they can help create a more accepting and inclusive society. Since the initial launch of the campaign nearly a decade ago, hatred and division still plague our country, with rising discrimination targeting LGBTQ+ people and increasing their risks of experiencing housing and broader discrimination, as well as threats of violence. But as disparities persist, many people across the country are unaware of the present-day threats and the realities of LGBTQ+ people. The new effort - 'American Dreams', developed pro bono by R/GA, a global digital design and advertising agency, directed by Luke Gilford, and produced by Golden LA - was created with this in mind, emphasising the shared humanity, dreams and hopes of people across all walks of life, juxtaposed against the reality for LGBTQ+ people.