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Top 6: August 21st 2024
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Hornbach AG: Obey Your HandsTop 6: August 21st 2024
The close relationship between typical Hornbach project customers and their hands has always been a recurring element of Hornbach DIY/ Home Improvement communication. But what actually happens when our own hands want something different from their owner, who prefers to lose himself in the colorful world of first and second screens? When our hands are made for so much more.It is precisely this scenario that the new campaign literally takes to the extreme. In the commercial, the hands want to "get back to work on the project" while the protagonist is still lounging on the sofa. What follows is an amusing and painful, traditionally insane lesson that the lost DIY soul is given by its own hands. And we all know the power of our own hands.
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