Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics Treaty that will cut plastic production and end single-use … read moreplastic. Created by global socially-led creative agency We Are Social, directed by Jon E Price through We Are Social Studios, the campaign draws attention to the Global Plastics Treaty negotiations taking place in Busan, South Korea in November this year. This is the final of five planned meetings, making it critical that world leaders agree to the treaty to reduce plastic production and pollution. With the clock ticking and the pressure on, Greenpeace, We Are Social and We Are Social Studios took inspiration from this year’s summer of sport to write and produce the 75 second film. It depicts global politicians running a metaphorical race, with the final UN plastics treaty negotiation as the finish line. Along the way, the leaders face hurdles such as bribery attempts and an invasion of fossil fuels. The film ends on a cliffhanger, with the question of whether they have done enough to help secure a plastic-free future for the planet still uncertain. The film will run on Greenpeace’s social platforms.
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