realestate.com.au: Keep Moving

realestate.com.au has partnered with brand building creative agency 72andSunny to launch its new brand strategy and creative platform. The campaign aims to encourage and motivate
buyers, sellers and renters to ‘Keep Moving’ towards their next home, with Australia’s number one address in property there to help throughout the property journey.
The centrepiece of the ‘Keep Moving’ campaign is a film directed by Finch’s award-winning Australian film director, Nick Ball which launched during coverage of the Paris Olympics on Saturday 27 July. The multi-channel campaign will roll out across TV, BVOD, YouTube, OOH, cinema, radio, digital display, digital audio and social via independent media agency, Kaimera ‘Keep Moving’ platform showcases an empathetic story of the ups and downs of finding a new home and shows how realestate.com.au can help buyers, sellers and renters navigate the way forward with a
deeply personalised property experience.
The campaign highlights realestate.com.au’s leading consumer experience. With 10.8 million people visiting the platform each month, and with more homes for sale than anywhere else, no one is better placed to support Australians in taking the next step in their property journey.