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Top 6: August 7th 2024
Web Film
Five Star: RememberTop 6: August 7th 2024
In celebration of its 40th anniversary, Five Star Chicken launches a groundbreaking new campaign with a film that merges beloved movie moments with mouth-watering flavors. "40 Years of Deliciousness That's Worth Remembering" features iconic scenes from classic films, recreated with a twist—real Five Star consumers take the spotlight.
From the tension-filled water shaking in a dinosaur movie to the Spartan's memorable kick, and from the gripping escape in a train full of zombies to the emotional reunion in a sci-fi epic, each scene is cleverly reimagined to highlight Five Star's delicious offerings. Grilled chicken, fried chicken, chicken rolls, and chicken with fish sauce are all showcased, making viewers crave a bite of the familiar yet extraordinary flavors. Directed by the award-winning Teerapol Suneta, known for his unique and engaging storytelling, the film brings together the generations with scenes that resonate with Gen-X, Y, and Z. The campaign not only celebrates the rich history of Five Star Chicken but also reinforces its commitment to quality and value.
Agency: BBDO BANGKOK Also best this week |
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