Hellmann's: Will Levis No. 8

The beloved mayo brand and its new brand ambassador, NFL Star Will Levis has launched the world’s first mayonnaise-inspired fragrance. Will Levis No. 8 is now available nationwide through Shopify. You’ll remember Levis as the Tennessee Titans franchise quarterback who went viral last year after famously putting mayo in his coffee and landing a lifetime supply of Hellmann’s. Continuing his partnership with Hellmann’s Levis stars in the brand’s film for the new fragrance campaign, paying ironic homage to the perfume ads that have come before him. If nothing else, the film captures Levis’ passion for mayo and great taste.