DoorDash: We Redacted Ourselves

DoorDash is supporting the supporters, Kiwi sports fans, by offering $1 deals across New Zealand each time we win a medal. To bring this offer to the nation, DoorDash has enlisted ‘Deb the DoorDash Lawyer’ as the face of the campaign across TV, OOH, Radio and social. Deb’s a passionate New Zealander and sports fanatic but is also here to keep DoorDash in line with the strict branding guidelines of the games we can’t name. We also recognise how important the games we can’t name are to Kiwi fans, who sit down with DoorDash, to cheer on the team. By injecting ourselves into this couch spectator moments, DoorDash became intrinsically linked to this global event we can't name. We even took it one step future, by creating a redacted ad, that gave the impression we broke the rules. Even though we didn't. Creating even more talkability and hype around the DoorDash deal.