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Top 6: September 4th 2024
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Communities In Schools: Longest Roll

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Top 6: September 4th 2024
In this latest series of public service announcements, young women and men take attendance in empty schools across the country while a larger-than-life, six-foot-tall “Longest Roll” etched with the names of 15 million absentee students barrels down a vacant school hallway and campus. It represents the millions of children whose lives are affected by not showing up to school, which was exacerbated by the global pandemic in 2020. Also addressed in the PSA are the obstacles that lead to their lack of attendance: “Transportation absent; WiFi absent; childcare for siblings absent; housing absent, healthcare absent; mental health support and anti-bullying absent.”
Credits Other credits

Managing Director John Swartz

Managing Director Kevin Skobac

Strategy Director Elena Claro

Managing Director Amy Frisch

Group Account Director Mike Andreozzi

Account Executive Kate Chlopak

Production

Head of Production Jennifer Brisick

Line Producer Joseph Falasca

Editorial Cut+Run US

Editor Ethan Mitchell

Producer Marcia Wigley

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