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Top 6: September 4th 2024
In this latest series of public service announcements, young women and men take attendance in empty schools across the country while a larger-than-life, six-foot-tall “Longest Roll”
… read moreetched with the names of 15 million absentee students barrels down a vacant school hallway and campus. It represents the millions of children whose lives are affected by not showing up to school, which was exacerbated by the global pandemic in 2020. Also addressed in the PSA are the obstacles that lead to their lack of attendance: “Transportation absent; WiFi absent; childcare for siblings absent; housing absent, healthcare absent; mental health support and anti-bullying absent.”
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Credits
Other credits
Managing Director John Swartz
Managing Director Kevin Skobac
Strategy Director Elena Claro
Managing Director Amy Frisch
Group Account Director Mike Andreozzi
Account Executive Kate Chlopak
Production
Head of Production Jennifer Brisick
Line Producer Joseph Falasca
Editorial Cut+Run US
Editor Ethan Mitchell
Producer Marcia Wigley