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Top 6: August 28th 2024
Web Film

Samsung: No Bad Seats

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Top 6: August 28th 2024
The Samsung Galaxy S24 Ultra is a powerhouse when it comes to camera and AI features, and we wanted to showcase its potential in a setting where photography is notoriously challenging.

So we turned a pop superstar’s live tour into the ultimate product demonstration.

We mobilised an army of influencers in three different cities to film three live performances on Tate McRae’s tour. Each influencer shared content to their own channels that we then collated into the first crowd-sourced music video for Tate’s song ‘Think Later’.
Credits Other credits

BRAND: Samsung Mobile

Vice President of Marketing Strategy: Saejin Kim

Senior Director of Marketing Strategy: David Moon

Senior Director of Marketing Strategy: Daniel Kim

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