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Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so passionate about the brand. The campaign ‘That’s why I call McDonald’s Méqui’, crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.
Credits
Other credits
Creation: Rodrigo Bonfim, Victor Capato, Elder Caldeira, Marcelo Vaz and André Kirkelis
Content: Thaís Lapastini, Guillermo Calvin, Rebeca Avila, Polianna Sena, Victor Moraes, Lucas Melo, Renan Silva, Gabriela Greipel and Giovanna Maracajá
Account: Ana Coutinho, Paula Salvarani, Tais Boaventura, Larissa Gama, Bruna Santarosa, Giulia Vita e Júlia Dantas
Client Approval: Sérgio Aguiar Eleutério, Lariane Duarte, Bruna Lahr, Letícia Anjos and Maria Eduarda Felix
Media: Paulo Ilha, Kaline Lessio, Isabella Ferro, Mirella Covaleski, Bruno Souza, Gustavo Botelho and Juan Cesar
Strategy: Carol Mello, Rafael Martins, Felipe Ribeiro, Matheus Brito, Júlia Ferraz, Alana Moraes, Felipe Fonseca, Graziele Soares and Vitor Corrêa
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Influence: Karen Bartels, Tiago Carvalho, Patricia Laureano, Mylena Fontes, Beatriz Cardoso and Nathália Belisario
Data and Technology: Guido Sarti, Marcelo Azevedo and Rafael Ribeiro
Project: Marione Oliveira, Michel Ferreira and Maisa Amorim
Graphic and Digital Prodution Direction: Marcos Moura
Artbuyer: Bruna Costa
Graphic Production: Leandro Cabral, Cristiano Arashiro, Leonardo Fioravante, Karine Parpaiola and Gabriela Correa
Digital Production: Gessica Sales and Natassia Santoro
Finish Coordination: Pablo Felix
Image Treatment: Marcelo Reis and Cesar Bonfim
Proofreading: Teresa Montes
Integrated Production: Ducha Lopes, Fabio Truci, Fernanda Domingues, Natália Menken and Vinicius Pascal
Legal: Rosimeire Brito and Isabelle Versannio
Managing Partner: Alex Mehedff
Executive Producer: Alex Mehedff and Sarina D’Avila
Executive Creative Producer: Fabio Pinheiro
Creative Assistant: Leonardo Godinho and Vitória Zamfolini
Line Producer: Fernanda Kalume and Flavia Sereno
Head of Production: Gabriel Sidorenko
In-house Production Coordinator: Marcelo Cintra and Rafaela Pellegrini
Coordinator Assistant: Wesley de Oliveira
Business Affairs Manager: Matheus Rosa
AD: Bruno Galvão Romboli
Photography Director: Lula Carvalho
Art Director: Pedro Bolo
Costume Designer: Gabriela Pinesso
Production Director: Valeria Amorim
Cast Direction: Carminha and Eduardo Piva
Cook: Luiz Alfredo Guedes
Head of Post-production: Rodrigo Oliveira
Post-Production Team: JP Oliveira and Michael Eduardo
Sound Producer: Evil Twin
Music Direction and Prodution: André Namur, Peter Sauces, Marcio Biaso, Murilo Faria and André Faria
Edition, mixing, sfx and finish: Rafael Vieira, Gustavo Boselli, André D’Avila, Paulo Ribeiro, Niper and Guilherme Xibrusk
Account/Coordination: Manoella Coelho da Fonseca, Juliana Tangary, Thaís Becker and Letícia Brito
Voice Over: Oliver
Post-production: FRAME
Head of post-production: Wilson Fernandes and Gabriel Mariano
Post-production assistant: André dos Santos
Finishing: Marília Ramos, Viviane Torre, Lucas Marini and Diego Nascimento Colorist: Serginho Pasqualino - Bleach
Composer: Ricardo Costa, Ailton Piuí, André Toma and Guilherme Travassos
Motion: Ebson Clarindo
Mounting: Paulo Barros
Mounting Assistant: Daniela Peixoto
