PCHF: Hey Rich List!

"Hey Rich Listers, here are 100 ways you can help WA's sick kids," was placed right in the middle of the Annual 100 Richest People List, directly speaking to folks like Kerry Stokes, Gina Rinehart, and Andrew Forrest.

It laid out 100 different ways a donation could make a real difference for the Perth Children’s Hospital Foundation.

By reaching out to the wealthiest Australians with a friendly nudge, the ad aimed to inspire them to use their wealth for good, helping to change the lives of sick children across Western Australia.