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To bring to life the global Heinz brand platform ‘It has to be Heinz’ in an Australian context we needed to show the unique ways we engage with Tomato Ketchup down under. Australians slather sauce on pretty much anything, which means it tends to get on everything.
What happens when your Heinz Tomato Ketchup drops onto your power tools? Your baby’s head? Your mates’ shoulder?
You lick it off of course, because Heinz Tomato ketchup is too good to waste.
Other credits
Client: Kraft Heinz ANZ
Michael Magee, Chief Marketing Officer, Asia Pacific Developed Markets
Andrea Payne, Head of Marketing, Taste Elevation
Nicola Curran, Senior Brand Manager, Taste Elevation
Agency: TBWASydney
CCO – Evan Roberts
ECD – Katrina Alvarez-Jarratt
Chief Growth Officer – Nitsa Lotus
Creative Director – Stuart Tobin
Senior Copywriter – Angus Loxton
Head of Business Management – Camilla Stapley
Business Director – Hannah Ketley
Group Strategy Director – Anna Thairs
Senior Producer – Tayla Marlow
Photographer/Director: Simon Harsent
Production: The Pool Collective
Food Stylist: Jerrie Joy
Editor: Bolt
Sound: Bolt
Colourist: Elvis Colour
Online: White Chocolate
Retouching: Cream Studios
Media: Carat
Agency (‘The Last Drop’): Le Pub Brasil
Global CEO: Bruno Bertelli
Global CCO: Cristiana Boccassini
CCO & Partner: Felipe Cury
CSO & Partner: Aldo Pini
Executive Creative Directors: Greg Kickow and Alex Adati
Copywriter: Victor Sotero
Art Director: Leandro Valente
Creative Production Manager: Bruna Marchi
Creative Producer Senior: Beatriz Taka
Publicis Benelux
Global CCO: Bruno Bertelli
CCO: Eduardo Marques
Copywriters: Maarten de Maayer, Esther Van Vliet
Art Directors: Jonas Marysse, Vanden-Broucke, Steffi Boom
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