Thai Health Promotion Foundation: Passage of the Dead

Everyone is aware of the dangers of smoking, but that's only the visible harm from cigarette smoke. In reality, the toxins in cigarette smoke that are invisible can remain in the air for 2-5 hours and travel several hundred meters. That’s why we need to create awarenesses so that people understand the danger of cigarette smoke that travels far and cannot be seen with the naked eye. We created a visual impact to generate immediate awareness upon first sight, using movable media to communicate the dangers of smoking, which can reach and potentially harm more people than you might think.