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Grabcar: A Dog Is Chasing Me

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Comical ways to ditch invites entertained everyone in this series of films, created via GIGIL Philippines, as one can no longer use GrabCar as an excuse for not showing up. With the perennial traffic woes in the metro not looking to change soon and with the looming threats from new ride-hailing competitors, conveying the message of GrabCar’s improved reliability on providing its users with a ride faster than before is a tricky undertaking. Despite the challenge, GIGIL–Grab’s lead agency for this campaign, refused to find an excuse not to deliver. Grab’s “Find Another Excuse” series worked on how Filipinos have been using the difficulty to book a GrabCar as an excuse for ditching invites – now a thing of the past after the app has revamped. In this series of short films, we witness different GrabCar users absurdly provoking a dog chase and even turning themselves in as they can no longer use not getting a ride as an excuse for not showing up.
Credits Other credits

Client

Country Marketing Head: J-anne Aruta

Marketing Head, Mobility, Finance, and Branding: Bea Bravo

Marketing Head, 4-wheel Mobility: Maggie Bongon

Assistant Marketing Manager, Outer Cities Mobility: Jam Fradejas Regional Creative Director: Hex Ng

Art Director: Lovette Bartolome

Head, Social & Marketing Operations: Jewelyn Oliveros

Assistant Manager, Public Relations: Gallen Villanueva

Agency

Managing Partner: Jake Yrastorza

Group Account Director: Micco Balana

Associate Account Director: Adel Clemente

Account Manager: Neil Bascos

Account Manager: Bea De Vera

Senior Strategic Planner: Nanais Hernandez

Junior Strategic Planner: Phyllis Ong

Broadcast Producer: Sasa Abella and Denise Elizon

Production

Line Producer: Mara Bernaldo

Assistant Director: James Sales

Production Designer: Analou Sanchez

Wardrobe: Kc Contrevida

Caster: Carlos Lapira

Production Manager: Kristine Aguilar

Production Staff: Kat Quirimit, Mei Pondare, Jorge Alfonso, Simon and Glenda Flores

Makeup Artist: Dianne Del Mundo and Peachy Villaflor

Propsman: Glenn Manuel

Livesound: Danjo Galapon

Offline: Alvin Chan

Grading: Biba Abiera

Online: Neil Mendoza

Audio Production House: Hit Production

Arranger: Arnold Bueno

Audio Engineer : Vener Ariston

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