Comical ways to ditch invites entertained everyone in this series of films, created via GIGIL Philippines, as one can no longer use GrabCar as an excuse for not showing up. With the perennial traffic woes in the metro not looking to change soon and with the looming threats from new ride-hailing competitors, conveying the message of GrabCar’s improved reliability on providing its users with a ride faster than before is a tricky undertaking. Despite the challenge, GIGIL–Grab’s lead agency for this campaign, refused to find an excuse not to deliver. Grab’s “Find Another Excuse” series worked on how Filipinos have been using the difficulty to book a GrabCar as an excuse for ditching invites – now a thing of the past after the app has revamped. In this series of short films, we witness different GrabCar users absurdly provoking a dog chase and even turning themselves in as they can no longer use not getting a ride as an excuse for not showing up.
