In developing our new recruitment campaign for the Western Australian Police Force, Gatecrasher interviewed and surveyed well over one hundred officers in the WA Police Force. The … read moreaccess they were given to top officers in the force was quite remarkable.
What the agency learned through that process is that while policing requires an amazing diversity of people, there is a powerful unifying truth about the role. That policing is fundamentally about people.
This insight is what led to the campaign theme, ‘Police are looking for people like you’.
The logistical challenge involved in pulling the campaign together was a testament to the absolute commitment and professionalism of the client marketing team who had to find over 50 officers to appear in the video, not to mention wrangling the vast inventory including helicopters, boats, cars, drones, robots and the TRG Bearcat.
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