Interactive ad: Western Australia Police Force: Crack the Case AR Filter

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The Western Australia Police Force need recruits to help crack all kinds of crime, and that takes real skill. To find and test these talents in potential young officers, Gatecrasher Perth developed this AR filter for Instagram. The agency reports that the AR Filter proved so engaging, the average time spent in the game was over 2 and a half minutes.

Category Public services & utilities
URL https://www.instagram.com/ar/2034472616985481/
Client Western Australia Police Force
Agency Gatecrasher Advertising, Perth
Country Australia
Uploaded 5 November, 2024

Credits

Senior Art Director
Henry Billington
Creative Director/ writer
Adam Barker
Creative
Calle Bolmgren
Producer
Jess Seinor
Head of Digital
Adam Feilding
Digital Project Manager
Jesson Setiawan
Managing Director
Tony Scampoli
Senior Account Director
Magda Wood
Account Executive
Chloe Foster

Other credits

Game Build: 3D Walkabout

Creative Director: Jamie Sher

Managing Director: Tim Brickie

Client – WA Police Force

Media and Corporate Communications Director – Joey Catanzaro

Corporate Communications Assistant Director – Carmel Condemi

Corporate Communications Strategic Communications Officer – Anthony Robertson

Corporate Communications Senior Marketing Officer – Rosharna Femia

Corporate Communications Marketing Officer - Clare Fieldwick

Western Australia Police Force: Crack the Case AR Filter - Store

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Western Australia Police Force: Crack the Case AR Filter - Store

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