Apple announces the new iPhone 16 and iPhone 16 Pro, which are built for Apple Intelligence, with a new campaign featuring 'Game of Thrones’ and ‘The Last of Us’ star Bella Ramsey. … read moreDirected by Emmy-winner David Shane and Oscar-winning cinematographer Erik Messerschmidt, the films center on Apple Intelligence, the easy-to-use intelligence system that understands personal context and can be helpful in those awkward every day human moments we all find ourselves in. These spots demonstrate how Apple Intelligence tools can help you with the everyday human experiences, like forgetting someone's name, not having read an important email, or even needing to find specific photos or videos when you need them most. They feature Apple Intelligence updates like an even more capable Siri, email summarization, and custom Memory movies.
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