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American Family Insurance: Blackout

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American Family Insurance has released the latest commercial in its highly successful “Life’s Better” campaign. Called “Blackout,” the spot features a Hispanic family and is timed to the September start of Hispanic Heritage Month. The new commercial was inspired by the shared experience of a modern-day American family – moving to a new home. A move can be particularly worrisome. But under the American Family Insurance roof, families feel comforted in the knowledge that American Family can inspire, protect, and restore their dreams, many of which begin with their home. The spot was created by Elite Media, American Family’s creative agency partner, and will air locally and online.
Other credits

Client: American Family Insurance

Creative Agency: Elite Media

Production Company: MJZ

Editorial Company: Work Editorial

Color/Post FX: The Mill

Record & Mix: Sonic Union

Song: “Lean on Me,” written by Bill Withers, courtesy of Songs of Universal, Inc. Arranged and recorded by Beta Petrol Productions, Inc

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