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Top 6: September 25th 2024
Outdoor
Menulog: Alcohol Delivered
Top 6: September 25th 2024
In Australia, the brown paper bag is as synonymous with alcohol as it is with Menulog delivery. So, to launch our alcohol service, we leveraged our most distinctive brand asset, the Menulog delivery bag and cleverly combined it with the brown paper bags found in bottle shops. Taking something instantly recognisable in culture and combining it with our bag allowed people to make a clear connection between Menulog delivery and alcohol. The campaign consisted of 15 different bottles that allowed us to speak to any occasion, from watching the footy to celebrating an engagement.
Thinkerbell Head of Brand Strategy - Joshua Manning RelatedAlso best this week |
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