Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the world’s most … read morerecycled apparel fibre. The campaign comes at a time when legislative changes are being introduced to curb the rise in throwaway fashion culture, which has been driven by cheap, synthetic clothing. ‘Wear Wool, Not Waste’ is Park Village’s second collaboration with Agency 20(something) and directing team Studio birthplace for The Woolmark Company, following the success of the 2022 campaign ‘Wear Wool, Not Fossil Fuel’.
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