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British Army: You Belong Here - The Dark

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Accenture Song and Capita are together launching their latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid on the personal and professional benefits of joining the British Army. The “You Belong Here” campaign has been expanded to shine a light on the surprising, important and enduring skills that recruits can develop as part of a career in the British Army. In each of the films, British Army operations are suddenly paused when a serving soldier calls a halt. Walking through a freeze frame, they break the fourth wall, speaking directly to camera and addressing the audience. Each execution references a typical and expected association of British Army life—whether that be focus, teamwork, excitement, or importance—before asking viewers directly: “But what you want to know is, what’s in it for me?”
Credits Other credits

Client

Chief Marketing Officer: Naomi Walter

Director of Marketing Communications: Rob Fullerton-Batten

Head of Marketing Campaigns: Sally Thomas

Senior Campaigns Executive: Ashleigh Pass

Agency

Managing Partner: Barbara Waite

Business Lead: Christopher Cannell

Account Director: Henry Ansell

Account Manager: Eden Rodwell

Planning Director: Amy Gilmore

Planner: Caleb Webster

Production

1st AD: BEN GLICKMAN

Production Designer: PAULINA RZESZOWSKA

Edit: Ten Three Post Production

Editor: BILLY MEAD

Assistant editor:

Producer: RACHEL GOODGER

Post Production: 1920

Creative Director: Bill McNamara

2D VFX Supervisor: Ed Poulson

2D Artists: Lucas Warren, Alejandro Marzo, Loredana Gangemi, Matilda Craig

3D Supervisor: Chris King

3D Artists: Will Davies, Andreas Georgiou, Miles Tomalin

Colourist: Oliver Banks Thompson

VFX Exec. Producer: David Keegan

VFX Producer: Heather Brown

VFX Production Co-Ordinator: Lena Almeida

Editor: Isabelle Wroth (10” and 6”)

Sound: 750MPH

Engineer: SAM ASHWELL & MARCIN PAWLIK

Producer: OLIVIA RAY & AISHAH AMODU

Media: Essence MediaCom – Planning

Manning Gotlieb OMD – Implementation

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