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British Army: You Belong Here - The Dark
Accenture Song and Capita are together launching their latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid on the personal and professional benefits of joining the British Army. The “You Belong Here” campaign has been expanded to shine a light on the surprising, important and enduring skills that recruits can develop as part of a career in the British Army. In each of the films, British Army operations are suddenly paused when a serving soldier calls a halt. Walking through a freeze frame, they break the fourth wall, speaking directly to camera and addressing the audience. Each execution references a typical and expected association of British Army life—whether that be focus, teamwork, excitement, or importance—before asking viewers directly: “But what you want to know is, what’s in it for me?”
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