Accenture Song and Capita are together launching their latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid … read moreon the personal and professional benefits of joining the British Army. The “You Belong Here” campaign has been expanded to shine a light on the surprising, important and enduring skills that recruits can develop as part of a career in the British Army. In each of the films, British Army operations are suddenly paused when a serving soldier calls a halt. Walking through a freeze frame, they break the fourth wall, speaking directly to camera and addressing the audience. Each execution references a typical and expected association of British Army life—whether that be focus, teamwork, excitement, or importance—before asking viewers directly: “But what you want to know is, what’s in it for me?”
read less...
