Chupa Chups: Chupa Chups: Sucks to be Victorian

This year Australia’s premier sporting event, the AFL Grand Final, was between two teams outside of Victoria for the first time since 2006. With Victorians priding themselves as the AFL state, this left a sour taste. So we did a cheeky social post before the big game to snowball the online chatter, embracing Chupa Chups brand ethos of ‘forever fun’.