MTV Switch: Mud

MTV asked 180 Amsterdam for work that encouraged teenagers to switch of their "machines" and spend more time outside, which in turn saves energy, which in turn saves the world (a little).

Given this challenge, 180 Amsterdam could either (a) tell aforementioned teenagers that they should turn off their video games and computers - which doesn’t usually go over so well.

Or (b) show them what they might be missing by not turning off their video games and computers.

180 chose b.

In the film 'Mud' a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.

In the film 'Stallion' a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side.

The VO describes the wonders of the computer age, but finishes with the words 'but real life can be much, much better'. Both films end with the MTV Switch logo and the TV screen switching off.

The films were directed by Thomas Mailaenderat Yellow House Productions.