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Top 6: October 8th 2008
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MTV Switch: Green SongTop 6: October 8th 2008
Green-washing is a phrase used to describe the act of pretending to be green in order to mislead consumers and or voters about the true nature of products and policies.
The MTV green song via 180 Amsterdam is a tongue-in-cheek film about how to identify the ‘false greens’ in the world. It encourages you to know your greens and to think about what green really means. By taking a closer look at the products and messages we receive on a daily basis we become aware and therefore prepared. In recent times politicians and companies have been taking advantage of the current concern for the environment. In many cases, more energy is being wasted on trying to appear green than actually taking any steps to do something positive for the environment. Astoundingly the only solution some companies come up with is to literally paint everything green. This ‘green’ smoke screen lulls us into the false sense of security and makes us believe something is being done. The animated character sings about the about the fact that you don’t have to buy into this crap in order to be part of the green movement, you only have to think a little before making decisions, be aware and live responsibly.
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