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Heinz is paying tribute to its fans once more by putting their all-consuming, irrational acts of love on full display, with a series of sinister new ads launched in time for Halloween. ‘Heinz Smiles’ created in partnership with Gut New York, responds to the insight that Heinz fans go all in for Heinz (tattoos, weddings… you name it) and are unapologetic about getting a little messy, challenging the status quo and generally defying dinner etiquette for the great taste of Heinz.
Credits
Other credits
Client
Andre Fernandes - Vice President, Growth, Europe & Pacific Developed Markets
Montse de Rojas - Director, Brand Build & Marketing Excellence
Hannah Winterbourne - Brand Lead, Europe & Pacific Developed Markets
Monika Nikolova - Senior Brand Manager, Europe & Pacific Developed Markets
Agency
Gastón Bigio - Founder & Creative Chairman
Anselmo Ramos - Founder & Creative Chairman
Andrea Díquez - Global CEO
Fernando Ribeiro - Global CSO
Carmen Rodríguez - Global CGO
Agustina Garavilla - Global Head of Operations & Culture
Christine Prins - Global Chief Communications Officer
Gus Marmarinos - Managing Director
Alie Coolidge - Communications Director, North America
Tristan Stevens - Head of Brand Leadership & Operations
Carolina Foster - Account Director
Diana Hernandez - Management Supervisor
Renata Neumann - Head of Production
Denisse Ramirez - Executive Producer
Emma Giorelli - Jr Producer
Kristy Garcia - Director of Project Management
Marinet Quinones - Business Affairs Director
Pedro Porto - Chief Content Officer
Mati Candia - Group Strategy Director
Bennett Bennett - Cultural Strategy Director
Nayri Kodazian - Director, Influencer Strategy
Media Agency: Carat
Kraft Heinz – ‘The Kitchen’
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