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Breast Cancer Foundation New Zealand: Normal for me
Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or pop corn. ‘Normal for me’ is different for everyone – and an important message addressed in the latest breast cancer awareness campaign live this week via Ogilvy.
Developed for the Breast Cancer Foundation New Zealand (BCFNZ) and directed by Revolver’s Fiona McGee, the new campaign shows the importance of every woman knowing what’s normal for them – no matter how unusual or fantastical it might seem. Using the tagline ‘Know what’s normal for you, so you’ll know what’s not’, it aims to reinforce that the best way for women to engage in early detection is to get to know their own bodies, so they’re able to spot any changes. It will be rolled out across multiple platforms from this week to coincide with Breast Cancer Awareness Month. Executions include three films that will be seen on VOD, cinema, social, digital and static OOH (billboards, street posters and street furniture), plus radio, influencer activity and PR.
Strategy and creative: Ogilvy NZ Related |
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