Bobbie: Everybody's Gotta Eat, 1

Molly Baz, celebrated cookbook author and chef, returns to the spotlight in a striking new billboard campaign for Bobbie, the organic infant formula brand. Capturing this defining moment in her motherhood journey is PEDEN+MUNK, the husband-and-wife photography duo made up of Taylor Peden and Jen Munkvold, whose friendship with Baz adds tangible intimacy to the campaign. This new initiative for Bobbie brings the trio together again, showcasing a billboard that finds Baz in a moment that’s both tender and empowering. Bobbie, known for its purposefully-sourced, organic formula, partnered with Molly Baz, captured by PEDEN+MUNK to highlight its commitment to evolving the conversation around infant feeding.