Outdoor ad: Avinor – Oslo Airport: Don't leave Norway behind

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Top 6: October 30th 2024

The campaign's main objective was to activate international travellers to bring a bit of Norway back home from Oslo Airport. We used the entire international terminal as a stage where we promoted Norwegian fashion and design brands in a new way.

By using our biggest cultural exports, True Norwegian Black Metal, as the frame when showcasing the summer collection, we gave the audience a different experience in a retail environment. Throughout the terminal they were reminded to "Don't leave Norway behind" but explore Norwegian fashion, culture and design before leaving a country like no other.