St P Air: Taking Off Billboard

At St Pierres Sushi, customers have the chance to win a trip to Japan from New Zealand. To promote the offer, we designed our own airline, 'St P-Air'. But with a limited budget, only digital OOH media, and with the strict local council rules around distracting drivers (no movement), we decided to ‘roll a little differently’ (their brand mantra).We transformed our billboard placements into dynamic visuals by rotating the image, making them look like not only a plane but the entire billboard was taking off. finding a fresh and unexpected way to use the space.