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ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Wasserman + Partners’ latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight “Dirty Drivers”. The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.
Karen Nishi, VP, Strategic Planning; Sean Weller, Account Supervisor |
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