Interactive ad: ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.

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Wasserman + Partners’ latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight “Dirty Drivers”. The campaign … read more

Category Finance & insurance
URL http://www.drivesmartsavegreen.com/
Client ICBC (The Insurance Corporation of British Columbia)
Agency Wasserman + Partners, Vancouver
Production The Garden, Toronto
Country Canada
Uploaded 1 October, 2008

Credits

Director
Liam Greenlaw
Creative Director/ AD / copywriter
Liam Greenlaw
Copywriter
Steve Zaozirny
Art Director
Andrew Fransblow
Agency Producer
Karen Brown
DoP
Stewart Whelan

Other credits

Karen Nishi, VP, Strategic Planning; Sean Weller, Account Supervisor

Digital Producer: Karen Brown, Peter Lanfear

Developer: Dave Olsson

Executive Producer (The Garden): Karen Silver

Line Producer: JC Doucet

Editorial: JMB Post, Vancouver

Music/Sound Design: Wave Sound Productions, Vancouver

ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.

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ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.

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