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ICBC (The Insurance Corporation of British Columbia): Graham
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Wasserman + Partners’ latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight “Dirty Drivers”. The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.
“When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group,” says Liam Greenlaw, Creative Director at Wasserman + Partners. “It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving.”
Editorial: JMB Post, Vancouver RelatedINTERACTIVE
ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.
Wasserman + Partners, Vancouver |
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