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Introducing HOYTS Cinema-Sized advertising; A campaign of cinema-sized film content, on mobile-sized screens, encouraging consumers to ‘See The Big Picture’. Instead of shrinking
… read moredown our content, we showed full-scale cinema pictures on their not-so-cinema-scale screens. Our audience was presented with mere fractions of the full cinema picture. The smaller the screen size, the more disruptive the content was for the audience. Suddenly, every single small screen became a reminder of the sheer magic of the HOYTS big screen.
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Credits
Other credits
Creative Agency: Today the Brave
Jaimes Leggett: Founding Partner
Jade Manning: Creative Partner
Vince Osmond: Creative Partner
Celia Wallace: Partner
Ethan Hsu: Head of Design
Alistair Pratten: Head of Production
Emma Jane Edwards: Head of Communications
Media Company: Heart & Science
Hoyts
Damian Keogh: Chief Executive Officer
Stephanie Mills: General Manager
Brad Eaton: General Manager, Customer Engagement
Caitlin Hagtharp: Brand & PR Marketing Coordinator
Production Co: MOFA
Director – Nick Kelly
Executive Producer – Llew Griffiths
DOP – James Brown
Art Director – Sam Lukins
Casting – Citizen Jane
SFX Make Up – Make Up Effects Group
Offline Editor – Hayden Somerville
Grade – Greg Constantaras
Online – Eugene Richards
Photography – Milos Mlynarik