One of Swiggy Instamart’s most high-demand categories is fresh fruits and veggies.
It's a key entry point for first-time users exploring the app.
The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.
And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments.
So we leveraged our search bar to create an intriguing and quirky story about a sudden need for fruit, while going through an assortment of possibilities.
Because whatever’s on your mind, we get it for you, in 10 minutes.
