One of Swiggy Instamart’s most high-demand categories is party staples.
It's a key entry point for first-time users exploring the app.
The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.
And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments.
So we leveraged our search bar to create an intriguing and quirky story about a party need (Schweppes Tonic water) while going through an assortment of possibilities.
Because whatever’s on your mind, we get it for you, in 10 minutes.
