Print ad: Air France: Heels

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Thanks to the expert eye of Camilla Akrans, this campaign via BETC Euro RSCG Paris highlights the well-being experienced by the passenger, the focus of this campaign, through various aspects of service. The visuals, which are both luxurious and human, perfectly illustrate the atmosphere of an Air France flight. In this campaign the aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).