Air France: The Take Off And Landing Chewing Gum

As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers' ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable. The caring attitude is at the heart of Air France's concerns. To take care of its customers' ears, Air France has created its own French chewing gum"La Gomme a Macher" with the agency BETC