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Cathay Pacific - The Aria Suite: Where Artistry Takes Flight
Cathay Pacific has unveiled its new Business Class experience, the Aria Suite, alongside this campaign titled “Where Artistry Takes Flight,” created by Publicis Groupe Hong Kong. This initiative aims to enhance the travel experience by merging luxury with innovative design, showcasing the meticulous attention to detail in the suite’s features. This is the first time Cathay Pacific has branded its Business class product, supported with a campaign that highlights the state-of-the-art features that make Aria Suite the ultimate in comfort and privacy. “Where artistry takes flight” captures the spirit of taking Business class to an artform. Inspired by its human-centric designs, the campaign challenges the world to see the Aria Suite less like another airline product, and more like a thoughtfully crafted work of art. With the Aria Suite’s unique sculptural form, ambient lighting, crafted textiles, all thoughtfully designed, it places the viewer at the centre of the Aria Suite experience: now you can feel this artistry as you fly through the skies. The launch film depicts a journey within the Aria Suite, from take-off to landing, emphasising the feeling that each feature evokes: adjustable warm lighting that feels like the sun; a sculptural, wrap-around design that creates the sensation of a private escape; a curated collection of ‘Gallery in the Skies’ artworks, depicted through painterly skies; grassy fields that echo the breathable sensation of rohi’s woven wool; while flowing fabrics capture the comfort and softness of the Aria Suite’s bedding.
General Manager, Brand, Insights and Marketing Communications: Edward Bell Related |
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