TV ad: Cathay/HSBC Hong Kong Sevens: Nothing Beats Being There

Embed Video

Top 6 this week

Cathay’s latest campaign is inspired by the unmistakable feeling of ‘FOMO’ that anyone who misses out on attending next year’s Cathay/HSBC Hong Kong Sevens will inevitably feel. Called ‘Nothing Beats Being There’, the film stars Johnny, a rugby aficionado wannabe who pretends to be a fanatical rugby fan to impress his boss and potentially snag a trip with colleagues to Hong Kong. He is ultimately exposed by his own web of lies, and his dreams of attending the 2025 Cathay/HSBC Hong Kong Sevens are unfulfilled.

Category Travel, transport & tourism
Client Cathay Pacific
Agency Publicis Groupe Hong Kong
Production Kitchen
Country Hong Kong
Uploaded 14 November, 2024

Credits

Director
James Robert Lane
Chief Creative Officer
Christopher Lee
Creative Director
Miriam Yip
Group Creative Director
Halo Cheng
Copywriter
Abbie Chan
Art Director
Tom Tsang
Chief Strategy Officer
Abbie Chan

Other credits

Strategy Director Garron Chiu

Managing Partner Dennis Yeung

Group Account Director Carrie Chan

Account Manager Esther Cheung

Account Executive Zenia Leung

Producer Armelle Sudron

Cathay/HSBC Hong Kong Sevens: Nothing Beats Being There

Gold sponsors

The Best Ad Jobs

Cathay/HSBC Hong Kong Sevens: Nothing Beats Being There

Also best this week

Gold sponsors

The Best Ad Jobs