Pepsi: Park

In Costa Rica, when you drop in uninvited, they say you “arrive by parachute.” So we took that vibe and turned it into a campaign. We invited everyone to try Pepsi with people parachuting into Costa Rica’s most iconic spots, each landing just in time to dig into a different meal—with an ice-cold Pepsi in hand. Because sometimes, the best things show up when you least expect them.