Interactive ad: Austria Tourism: NoSki Lessons

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Top 6: November 13th 2024

In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humour. In his "NoSki Lessons," he showcases everything the Austrian winter has to offer beyond skiing: together with his students, he goes snow hiking, ice bathing, enjoys culinary experiences, and even shares valuable tips for a restful night's sleep. The "NoSki Lessons" are distributed as short snippets on TikTok and Instagram, as well as in 2-3 minute videos on a dedicated microsite. With a strong presence on social media, it gives the key winter tourism markets of Germany, Belgium, the Netherlands, and Poland a unique preview of the diverse winter in Austria, which offers far more than ski action.