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Top 6: November 6th 2024
Interactive
Kyocera: True Blue TextileTop 6: November 6th 2024
TBWAHAKUHODO and Kyocera Corporation have launched the ‘TRUE BLUE TEXTILE’ project on World Water Day to shed light on the pressing environmental issue of water pollution in the textile and apparel industry. The textile and apparel industry has been under scrutiny for its undeniable environmental footprint, including the mass disposal of wearable clothing due to overstocking, and the vast amounts of water used in processes such as steaming and washing when dyeing fabrics, resulting in water pollution from wastewater. With these pressing issues requiring an immediate response, Kyocera has developed the new ‘FOREARTH’ water-free concept inkjet textile printer, which reduces water use to virtually zero by combining high-speed, high-quality inkjet technology with ink and equipment technologies developed by Kyocera Document Solutions. TBWAHAKUHODO and Kyocera have partnered to produce and launch the TRUE BLUE TEXTILE project as an initiative to prompt consumers and the wider market to think about pressing environmental issues in the textile and apparel industry. The central concept to this project is ‘Wear to Save Water’, aiming to raise awareness far and wide through fashion and sustainable fabrics. Printed using FOREARTH, these TRUE BLUE TEXTILE are resplendent with patterns based on the varying forms and appearances of water, taking inspiration from the Niyodo river in Kochi, Japan, renowned as having the best water quality in the nation.
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