360 Energy Drink: ZzZtreaming

OPPORTUNITY
All gamers have a common enemy, that attacks noobs and pros, no matter where or what they're playing, and prevents them from enjoying more hours of gaming: fatigueti

IDEA
We made the most important Dota 2 caster and influencer in Peru pretend to fall asleep while broadcasting a major tournament on Twitch, generating the shock of the
entire gamer community. The following day, he unveiled the brand behind this stunt. presenting the first energizer in Peru created exclusively for gamers: 360 Energy Drink
inviting the fandom to try it so that their thirst for gaming is never extinguished.