Interactive ad: Maple from Canada: Maple Mate

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Top 6: October 23rd 2024

Maple from Canada, a brand representing over 13,300 maple farmers, wants to keep encouraging Americans to indulge in pure maple syrup. With cuffing season ongoing, the organisation knows many Americans will be looking for date ideas and they want to offer them a sweet deal: if Americans invite a Canadian to a brunch date, Maple from Canada will pick up the bill as part of their initiative called Maple Mate. Indeed, many popular dating apps such as Bumble report that the period from November to February is their busiest time. Maple from Canada wants to take advantage of this high dating season to continue building on their efforts to create awareness across the United States on the differences between pure maple syrup and its popular high-fructose imitation, table syrup. Maple from Canada has decided to take a bold approach by leveraging single Canadians living in the US to educate their American dates on this beloved national delicacy - what they now call brunch with benefits!