Interactive ad: Pink Chip: The First Index To Put A Price On Bias

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Top 6: October 23rd 2024

Pink Chip is the first live index to track the performance of women-led businesses and reframe market bias as a missed investment opportunity. For the first time, investors could see for themselves how investing in women is better for their bottom line and, through DEGIRO’s platform, choose to directly buy shares in women-led companies — boosting their returns while also supporting female leaders.

Category Other
URL https://pinkchip.squarespace.com/
Client Degiro
Agency AKQA, Amsterdam
Production Thematic, San Francisco
Country Netherlands
Uploaded 20 October, 2024

Credits

Senior Copywriter
Conor Cunniffe
Creative Director
Grace O'Brien
Senior Art Director
Sam Rowlands
Group Creative Director
Evan Dunn

Other credits

Chief Marketing Officer: Giscard Monod

Agency

Agency Designers: Dianne van der Hoeven, Emma Nikolovski

Agency Managing Director: Chris Henderson

Music Production Company: AMP.Amsterdam, Amsterdam

Client Company Brand Director: Thijn Hoetjes

Client Company Content & Marketing Manager: Carlot Verloop

Client Company Product Lead: Peter Jansen

Client Company Executive Director, Product and Development: Rojuette de Vries

Client Company Board Member: Claire Nooij

Agency Client Services Director: Hannah Glazebrook

Agency Senior Motion Graphics Designer: Cody Rubino, Guilherme Romeiro

Agency Motion Graphics Designer: David Sandberg

Agency Senior Front End Developer: Viktor Jensen-Torp, Lu Chang

Agency Front End Developer: Gabriela Fonesca

Music Production Company Head of Music Production: Maik Cox

Production Company Chief Product Officer: Brian Wey

Production Company CEO: Steven Carpenter

Production Companies Software Engineer: Jon Opray, Kevin Sun, Joe Kromer

Pink Chip: The First Index To Put A Price On Bias

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Pink Chip: The First Index To Put A Price On Bias

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