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Top 6: October 30th 2024
Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar with a celebrity-backed campaign, showcasing a lineup of events under the theme ‘Passion is the Occasion’. Two engaging brand films feature entertainers Steve Harvey and Ahmed Al Jasmi, introducing a new season of events that cater to every passion, across sports, culture, live music and performances. Inspired by how our passions shape our lives and help create lasting memories with friends and loved ones, Abu Dhabi Calendar’s 'Passion is the Occasion' campaign brings its roster of diverse programming to life for global audiences. The campaign has gone live across earned, paid, and Experience Abu Dhabi’s owned channels, reaching over 25 regional and international markets.
Credits
Other credits
Client
H.E. Nouf Mohamed Al-Bushlaibi: Strategic Marketing & Communication Sector Executive Director Emma Campbell: Sector Marketing Department Director
George Kalliamvakos: Planning, Strategy & Operations Department Director Ghadeer Khub: Creative & Production Department Director
Imane Zebrini: Special Projects Lead
Kenneth Monis: Acting Domestic Destination Marketing Unit Head
Nishita Virkar: Public Relations & External Affairs Section Head
Jonathan Muller: Creative Content Section Head
Nada Assaf: Campaign Section Head
Mohamed ElShorafa: Campaign Management Unit Head
Ahmed Ragaie: Digital Design Unit Head
Christopher Ian Santos: Sr. Graphic Designer Ismail Ben Jelloun Touimi: Digital Marketing Lead Yazan Al Kayyali: Social Media Manager
Ibrahim Hesham Elabd: Account Executive
Soraya Jomaa: Domestic Destination Marketing Specialist
Leah Williams: Marketing Specialist
Fatma Mohsen Elhoseni: Events Specialist
Grainne Murphy: Celebrities & VIPs Management Unit Head
Jubin John: Influencer Specialist
Ady Badawi: Senior Media Planner
Steven Bond: Editorial Unit Head
Agency
Natalie Shardan: Managing Partner
Agency
Luliia Borisova: Account Director
Mohamad Saboury: Account Manager
Sajju Ambat: Director of Creative Strategy
Karim Mroueh: Head of Tech and Innovation
Geetika Sood: Sr. Producer
Saquib Wakankar: Jr. Producer
Yasir Ali: Sr. Digital Designer
Haider Saaby: Production Manager
Anora Tukhsanova: Production Manager
Danielle Barakat: Production Manager
Azima Moon: Production Coordinator
Elly Karamoh: Wardrobe Stylist
Clara Strambio: Wardrobe Stylist (AR)
George Cassab: 1st Assistant Director
Remy Haddad: 1st Assistant Director (AR)
Sharief Mohamad: Gaffer
Haratj Hakoubyan: Key Grip
Boris Olomi: Key Grip (AR)
Merve Cangokce: Make-up artist
Samantha Ayoub: Make-up artist (AR)
Pranali Diwadkar: Art Director
Safi Rai: Art Director (AR)
Rafic Sawaya: Head of Postproduction
Tasmiah Khan: Post Producer
Denis Leborgne: Editor
Oussama Ghannam: Editor
Mango Jam: Music Composer
Spark Foundry
Tarek Barraj: Associate Business Director
Vedrana Strong: Senior Manager
Frankie Warren: Senior Manager
Mayline Eid: Manager
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