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Top 6: October 30th 2024
Interactive

Abu Dhabi Calendar: Passion is the Occasion

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Top 6: October 30th 2024
Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar with a celebrity-backed campaign, showcasing a lineup of events under the theme ‘Passion is the Occasion’. Two engaging brand films feature entertainers Steve Harvey and Ahmed Al Jasmi, introducing a new season of events that cater to every passion, across sports, culture, live music and performances. Inspired by how our passions shape our lives and help create lasting memories with friends and loved ones, Abu Dhabi Calendar’s 'Passion is the Occasion' campaign brings its roster of diverse programming to life for global audiences. The campaign has gone live across earned, paid, and Experience Abu Dhabi’s owned channels, reaching over 25 regional and international markets.
Credits Other credits

Client

H.E. Nouf Mohamed Al-Bushlaibi: Strategic Marketing & Communication Sector Executive Director Emma Campbell: Sector Marketing Department Director

George Kalliamvakos: Planning, Strategy & Operations Department Director Ghadeer Khub: Creative & Production Department Director

Imane Zebrini: Special Projects Lead

Kenneth Monis: Acting Domestic Destination Marketing Unit Head

Nishita Virkar: Public Relations & External Affairs Section Head

Jonathan Muller: Creative Content Section Head

Nada Assaf: Campaign Section Head

Mohamed ElShorafa: Campaign Management Unit Head

Ahmed Ragaie: Digital Design Unit Head

Christopher Ian Santos: Sr. Graphic Designer Ismail Ben Jelloun Touimi: Digital Marketing Lead Yazan Al Kayyali: Social Media Manager

Ibrahim Hesham Elabd: Account Executive

Soraya Jomaa: Domestic Destination Marketing Specialist

Leah Williams: Marketing Specialist

Fatma Mohsen Elhoseni: Events Specialist

Grainne Murphy: Celebrities & VIPs Management Unit Head

Jubin John: Influencer Specialist

Ady Badawi: Senior Media Planner

Steven Bond: Editorial Unit Head

Agency

Natalie Shardan: Managing Partner

Agency

Luliia Borisova: Account Director

Mohamad Saboury: Account Manager

Sajju Ambat: Director of Creative Strategy

Karim Mroueh: Head of Tech and Innovation

Geetika Sood: Sr. Producer

Saquib Wakankar: Jr. Producer

Yasir Ali: Sr. Digital Designer

Haider Saaby: Production Manager

Anora Tukhsanova: Production Manager

Danielle Barakat: Production Manager

Azima Moon: Production Coordinator

Elly Karamoh: Wardrobe Stylist

Clara Strambio: Wardrobe Stylist (AR)

George Cassab: 1st Assistant Director

Remy Haddad: 1st Assistant Director (AR)

Sharief Mohamad: Gaffer

Haratj Hakoubyan: Key Grip

Boris Olomi: Key Grip (AR)

Merve Cangokce: Make-up artist

Samantha Ayoub: Make-up artist (AR)

Pranali Diwadkar: Art Director

Safi Rai: Art Director (AR)

Rafic Sawaya: Head of Postproduction

Tasmiah Khan: Post Producer

Denis Leborgne: Editor

Oussama Ghannam: Editor

Mango Jam: Music Composer

Spark Foundry

Tarek Barraj: Associate Business Director

Vedrana Strong: Senior Manager

Frankie Warren: Senior Manager

Mayline Eid: Manager

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