In June, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its newest brand ambassador. Now Jordan is starring in a new … read moreadvertising created by Elite Media that leans into NFL culture. The effort is part of American Family Insurance's “Life’s Better” platform which focuses on how people can feel comforted in the knowledge that American Family Insurance inspires, protects, and restores their dreams. The multimedia campaign includes digital, social, outdoor, teasers, as well as partnerships with young influencers like aspiring sportscaster Jeremiah Fennell. It features a bevy of kids playing an indoor football game (the “Dream Fearlessly Bowl”), all under the roof protection of American Family.
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