VAILO Adelaide 500: Letter from Lowndsey

Following Australia's first ever America’s Cup win, Australia’s beloved ex Prime Minster, Bob Hawke said – if your boss doesn’t give you a day off, he’s a bum.

Channelling this respect for sporting greatness, we created an interactive print ad that encourages the public to fill in the gaps to apply for leave and pass it on to their boss.

The ADL500 brings world-class racing to the streets of Adelaide – an epic annual event that draws a huge crowd with motorsports, live concerts and tonnes of family fun. It’s one not to be missed, and to make sure everyone’s got their leave sorted, we turned to motorsport legend, Craig Lowndes.