Clipsal 500: Clipsal 500

Attendees of the Clipsal 500 consider the ad campaigns as an integral part of the event itself. They see it as being the commencement of the countdown.
The concept from kwp Adelaide taps into their anticipation and gives us an opportunity to demonstrate the magnitude of what goes into creating each year’s event, literally from the ground up."Are you Ready?" jams 6 months of infrastructure construction into 25 seconds.“Are you ready?” becomes a rallying call and ultimately, the tactical vehicle and strap-line for the campaign as more elements roll out.This was a great idea from kwp! but it required a very detailed plan to execute at the level we all expected. In the hero shot everything is 3D other than the guitarist and the track. Our VFX team spent over 3 months in heavy VFX and 3D post to replicate a photo real timelapse sequence. I'm thrilled with the result. Marty Pepper - Director